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Cartoon Net, Grocer to Push Fruits, Veggies

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ATLANTA Cartoon Network is teaming with grocer Albertsons to encourage youths to eat fruits and vegetables.

A July 7-Aug. 3 "Wacky Days of Summer" promotion will involve the cable network's commercial-free Boomerang channel and food partners such as the California Avacado Commission, Del Monte, Monterey Mushrooms and the Watermelon Promotional Board.

The program includes in-store posters, pennants and grocery bag stuffers as well as appearances by Hanna-Barbera characters including Scooby-Doo, Fred Flintstone and Yogi Bear.

Also on tap are pre-school and pediatric outreach, plus Internet support.

Cartoon Network is a part of Atlanta-based Turner Broadcasting System.

—Brandweek staff report