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ATLANTA Carton Donofrio Partners will redirect advertising for Vulcan-Hart commercial cooking equipment towards chefs and restaurant owners, the company said.
The decision to change its marketing strategy prompted an account review, which CDP won last week. The Baltimore agency got into the national review after executives from the shop and the client met on a golf course.
CDP bested crosstown rivals The Campbell Group, Marriner Communications and August Lang & Husack as well as the Marlin Group in Springfield, Mo.,
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