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ATLANTA Church’s Chicken has hired The Cartel Group as its agency of record following a six-month review, according to the client.
Church’s said it recently cut to three finalists: Mirror, a subsidiary of Dallas-based Levenson & Hill; the team of LatinWorks, Fuse and KB&P, all Texas independents; and The Cartel Group in San Antonio.
Melinda Ennis-Roughton, chief marketing officer at Church’s, said that the fast-food company was looking for an agency with experience in retail and quick-service restaurants, as well as staff diversity.
“To
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