Cartel Creativo Exec Moves Up

As the newly named director of the U.S. Army account at Cartel Creativo in San Antonio, Susana Sosa-Martínez leads a 25-member team tasked with con- vincing young men and women to buck the trend of declining enlistments.

Actually, the people who need convincing, Sosa-Martínez said, are often parents, teachers and other “influencers” who don’t want their sons or daughters risking their lives in Iraq and Afghanistan.

“We want to make sure people understand what a soldier is,” she said.