Cars.com Teams With Hispanic Portal

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CHICAGO Cars.com said it has entered into an exclusive partnership with the Hispanic Web portal Terra.

Cars.com, a division of Classified Ventures (which is owned by Belo, Gannett Co. Inc., the McClatchy Co., and Tribune Co.), said its inventory of more than 2 million new and used vehicles will appear on Terra.com’s automotive channel. Terra.com visitors will also have access to Car.com’s private-party listing service, “Sell It Yourself.”

“Working with Terra.com connects Cars.com advertisers with an important audience they might not otherwise reach,” Cars.com



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