The Loomis Agency has been cut from the review for the estimated $35 million advertising account of Stanley Steemer International, the shop confirmed.
Two undisclosed agencies have advanced in the showdown for the creative account, sources said.
Loomis' relationship with the national carpet-cleaning service did not end with the review elimination, however. The Dallas agency began picking up regional work from the Dublin, Ohio-based client last August. Loomis is now responsible for mostly promotional assignments for Stanley Steemer in 20 markets.
"We're disappointed [about the loss], but we look forward to working with them on a regional basis for many years to come," agency president Mike Sullivan said.