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ATLANTA — Carnival Cruise Lines is breaking a new campaign from Cooper & Hayes, Miami, tagged “So much fun. So many places.” The effort will break Monday night on primetime network and cable channels.
Three 30-second spots pair quick cut shots of vacationers on board ship and at tropical ports of call with classic pop songs from the Beach Boys, Cyndi Lauper and Sly & the Family Stone.
Although client vice president of marketing Christine Arnholt, will not release her annual marketing budget, she did say that the buy is well into eight figures and marks “a significant increase over last year.”
Carnival
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