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Carnival Cruise Lines is touting its new television campaign from Cooper & Hayes as its largest ever. But company officials would not say exactly how much they are investing in the effort, which breaks this week on CBS and NBC prime-time shows such as CSI, Survivor, Law & Order, The West Wing and Will & Grace.
According to Christine Arnholt, vice president of marketing at the Miami-based client, the budget for the new effort is well into eight figures.
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