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By Ellen Rooney Martin
CHICAGO–Carmichael Lynch has resigned its $6 million account from outdoor outfitter Johnson Worldwide Associates following management changes at the client.
Minneapolis-based Carmichael had resigned the Stren Fishing Line account in 1995 to take on larger JWA. The agency initially was awarded the SpiderWire, Mitchell reels and Johnson reels brands. In March 1996 it was assigned additional pieces of the Sturtevant, Wis.-based company’s product lineup, including Minn Kota trolling motors and marine accessories and Neptune outboard motors.
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