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Carmichael Lynch will be driving heavy trucks to the mainstream this winter, breaking a 30-second TV spot for Volvo Trucks North America during Super Bowl XXXIII.
Jim Lesinski, director of marketing communications and research for the Greensboro, N.C.-based company, said the idea of a Super Bowl ad had been brewing for a couple of years. Research indicated 70% of all owner-operators of heavy trucks in North America “usually stop” to catch the football and advertising event, he said.
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