Carmichael Lynch Scores Hat Trick With Trio of Wins

MINNEAPOLIS – Carmichael Lynch Advertising toasted three account wins last week with one of the new products it will handle: Korbel champagne.
The agency picked up the creative assignment for Louisville, Ky.-based Brown-Foreman Beverage Co.’s Korbel champagne and brandy brands and Bolla wines, Dan Leese, B-F vp/group brand director for wine brands, confirmed last week. In the future, it may also work on B-F’s recently acquired Fetzer wine brand.
Billings on Korbel, the only brand with significant spending in 1992, were $3.6