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CHICAGO Clothing maker Tommy Bahama has tapped Carmichael Lynch to launch a new division called Indigo Palms, according to the agency.
The Minneapolis shop bested Arnold in Boston for the business in a review, according to the agency. The line focuses on denim and denim-related sportswear for men and women. The men’s line is already sold in specialty and department stores. The women’s line will hit retail shelves in spring 2004.
“The people at Indigo Palms were intrigued and impressed by our ability to hone in on the heart of a lifestyle brand as we do for Harley-Davidson, Porsche and Gibson guitars,” said Roman Paluta, CL’s chief marketing officer, in a statement.
CL’s
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