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CHICAGO Carmichael Lynch touts Northwest Airlines’ customer service, scope and fares in a new image campaign that introduces the tagline, “Now you’re flying smart.”
The Minneapolis agency’s print, television, Internet and outdoor campaign targets business travelers while also highlighting recent improvements such as the company’s new aircraft and expanded business class seats. The ads showcase the airline’s new silver, red and black color motif, which was introduced in April for the St. Paul, Minn., carrier.
One television ad features a calm, unhurried business traveler amid hyperactivity.
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