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CHICAGO Cabinet manufacturer MasterBrand has awarded additional business to Interpublic Group’s Carmichael Lynch, based on the agency’s previous work on the company’s Diamond line, according to the shop.
“When we took on Diamond Cabinets in 2003, we knew we would do work that would be surprising and effective,” said Roman Paluta, chief marketing officer of the Minneapolis agency, in a statement. “And we believed great success with Diamond could lead to this kind of increased commitment from MasterBrand.”
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