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Crafts Lighthearted Work for HoneyBaked
CHICAGO–Carmichael Lynch takes a humorous look at the relationship between HoneyBaked Ham of Ohio and its customers in its first campaign for the Cincinnati-based retailer.
Positioning the product as “The world’s most coveted ham,” the agency has created one 15-second and two 30-second TV spots aimed at securing HoneyBaked Ham a place at holiday tables, said John Colasanti, managing partner at the Minneapolis agency. The campaign also includes radio, outdoor and newspaper ads, and is running in 17 major markets, including Minneapolis, Cincinnati, Cleveland, Phoenix and Washington, D.C.
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