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Carl’s Jr. has launched a campaign for the Six Dollar Burger that takes a swipe at fast-food chains that offer discounted menu items.
Created by Los Angeles agency Mendelsohn/Zien, the new campaign includes four 30-second TV commercials and three radio spots touting “real food for real guys,” said Kathy Kellner-Diaz, group account director at the agency.
Spending for the effort could not be determined. The Anaheim, Calif.-based client spends approximately $50 million annually on advertising.
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