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Little-known Bennett + Dunne Integrated Marketing has added advertising chores for Caritas Christi Health Care System.
Despite a modest budget estimated at slightly more than $1 million annually, Caritas Christi provides the seven-person agency with a high-profile local creative platform.
“We’ve worked with them on a project basis,” said Doug Bennett, pres ident of Bennett + Dunne, Framingham, Mass. “They recently put us on retainer.”
The 2-year-old agency will now have a more active role in Caritas’ branding strategy.
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