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Cargill takes a more emotional approach in its new campaign, which aims to burnish the private food processor’s image among its customers, clients and national “thought leaders.”
The TV and print campaign from Martin/Williams is tagged “Nourishing potential” and suggests food is the root of all human achievement, said Lyle Wedemeyer, creative strategist and copywriter on the campaign.
An ad effort from the Minneapolis company two years ago touted its contributions to the community and industry with the tagline, “It’s not just what we do.
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