Cargill Assigns Pair of Food Brands to Square One

Square One last week was chosen to handle the $5 million-plus advertising account of Cargill Turkey Products.

The account consists of Cargill’s two major retail brands: Honeysuckle White and Shadybrook Farms.

The New York office of TWBA\Chiat\Day previously handled the Honeysuckle White brand, and O’Connor Kenny Partners in Memphis, Tenn., held the Shadybrook Farms account. Square One competed against both incumbents as well as undisclosed competitors in a national review.

The agency review was held, the client said, to consolidate advertising on what had become two major brands.