Carat Scores E-Hyatt

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Carat Interactive has added online creative and media chores for Hyatt following a review.

The shop is charged with creating an Internet campaign that will con sist primarily of banner ads and e-mail messages designed to draw users to the client’s new Web site. The work is scheduled to break late next month.

“We were very concerned with finding specialists in the online world that had great creative talent and had an appreciation for offline media,” said Wendy Falk, vp of marketing programs at the Chicago-based client.



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