Carat Opens Media Hub in Atlanta

Churchs Chicken Win Leads to an Expanded Southern Network
ATLANTA–Carat Global Media will establish a full-service office here this week to handle a growing list of area clients.
Carat, which calls itself the largest independent media services agency in North America, with annual U.S. billings of $1.6 billion, is expanding its Southeast presence partly in response to its recent win of the $15 million media portion of the Churchs Chicken account [Adweek, Aug. 9].
Other accounts that will be handled from Atlanta include Mentos, Club Med and Werther’s Candies, which were previously serviced through Carat’s New York office.
Arthur Kennedy, 49, will direct the office as executive vice president and general manager, a post he held at Carat in New York.