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In rapid-fire succession, the market’s second-largest media buying agency, Carat U.S.A., has picked up three new accounts, including a hotel and casino operation that will expand the shop’s reach into the Las Vegas market.
Although the new clients collectively represent a relatively modest $10 million increase for a company that posts annual billings of more than $2.5 billion, the wins are seen as important for Carat.
The new clients include the retail chain 3 Day Blinds and the Stratosphere Casino Hotel & Tower in Las Vegas.
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