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NEW YORK — Opening arguments were heard last week in Independent Media Services’ lawsuit against Aegis Group’s Carat USA alleging breach of contract, misuse of trade secrets, unfair competition and illegal interference with business relations. IMS is seeking $30 million in damages.
IMS filed suit in April 2001 after Carat won New Line Cinema’s $125 million media buying and planning business, following a review.
The suit alleges that Carat based its winning compensation proposal on information that was revealed during 1999 merger talks with IMS.
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