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LOS ANGELES Two agencies that faced each other in court last year are now going to live together. Aegis Group’s Carat North America has purchased the media buying assets of Independent Media Services for $7.3 million in cash.
New York independent IMS was the longtime incumbent on New Line Studio’s $120 million account, which Carat won after a review in 2001. That win sparked litigation brought by IMS in 2002 which it claimed that Carat violated certain terms of a non-disclosure agreement forged during aborted merger talks with IMS to win the pitch.
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