Car-X Man Returns via Romani Bros.

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CHICAGO Independent shop Romani Bros. is at work on a new branding effort for Car-X Auto Service, according to the agency. The $3 million account was previously with Ebel, Signorelli, Welke.

The work, expected to break in the first week of April, will re-introduce consumers to the Car-X man. Romani Bros. partners Bernie Pitzel and Dennis Hebson had worked on the account when it was at now-defunct agency Grant/Jacoby, which held the account from 1999 to 2004.

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