Car Marketers Challenged By Lower Sales, More Models

LOS ANGELES Automotive marketers may face a difficult year as sales continue to drift downward and the number of models increases.

Those were a few of the issues raised Thursday by Thomas Healey, partner of J.D. Power and Associates’ media, marketing and image practice, during the firm’s 16th annual Automotive Marketing and Advertising Issues Briefing, held at the Marriott in Torrance, Calif.

Healey noted that the “Big 3” automakers are continuing to lose share in light vehicle sales, dropping from 62 percent last year to 60 percent as of February 2003.