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A little motion could go a long way in helping to get consumers to pay attention to ad messages.
That was the thinking behind MediaCom’s decision to place Johnnie Walker ads on Captivate, a service that operates TVs broadcasting news, entertainment content and ads in elevators in office buildings around the country.
“We find that people are really attracted to the other, more tradi tional out-of-home ads, such as what appears in subway stations and inside the trains,” said Richard Nichols, svp, group director on Johnnie Walker at MediaCom in New York.
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