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BOSTON Making it easier for television advertisers to place spots on its network of office elevator screens, Captivate Network said it would extend ads from 10 to 15 seconds, consistent with the TV standard.
Westford, Mass.-based Captivate also redesigned its graphic layout to make it easier to re-purpose print ads. Changes begin rolling out this week.
“The use of Captivate in our FedEx NFL media mix has helped us . . . communicate with football fans during the course of the workday.
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