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Grey Advertising’s “The Captain was here” campaign for Captain Morgan rum takes a rather risquƒ turn this month for Playboy’s 45th birthday.
A four-page “centerfold” (detail shown here) in the February issue shows Hugh Hefner’s famous pad. Copy reads: “A peek inside Playboy’s 45th Anniversary Bash.” The next page is a teaser showing only a pair of heavy double doors.
When tempted voyeurs open the doors, they see a quintessential Playboy scene, with Hefner surrounded by buxom beauties–some real, some cartoon images–all pulled from 45 years of Playboy.
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