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CIA Medianetwork has picked up media buying duties for Captain D’s seafood restaurants, an assignment that bills about $10 million.
The Nashville, Tenn.-based restaurant chain’s media buying was previously handled by its creative agency, Fogarty Klein Monroe in Houston. A media-only review led to the selection of the Chicago media buying operation, said its president, Marge Navolio.
The shop’s task will be to sharpen the aim of the client’s advertising. “I think we’ll be looking at optimizing schedules,” Navolio said.
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