Capital Spice

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In the age of the Internet, newspapers are often seen as a less-than-dynamic medium, unable to grab attention the way a fast-moving Web site can.
Lindsay, Stone & Briggs in Madison, Wis., sought to add some spice to the image of local paper The Capital Times with TV spots that suggest the journal contains an unexpected amount of zip.
A man making chili in one ad isn’t happy with the taste even after pouring in gobs of hot pepper sauce and chili powder.

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