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NEW YORK Graj + Gustavsen has landed an assignment to reposition the 115-year-old Cannon home-textiles brand, the agency said. The shop will develop an ad campaign, scheduled to launch in the first quarter, and will act as the licensing agent.
Billings were undisclosed, and CMR listed no media expenditures for the brand.
The Kannapolis, N.C., Cannon is owned by Pillowtex and makes down comforters, sheets, towels, pillows and other bed, bath and kitchen products. Pillowtex’s other brands include Fieldcrest, Charisma and Royal Velvet.
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