Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France — Nike’s “Tag”out of Portland, Ore.-based Wieden + Kennedy beat out another spot based on a “Play” theme, the heavily-favored Xbox “Champagne” from Bartle Bogle Hegarty, for the film Grand Prix at the 49th International Advertising Festival here last week.
The commercial, directed by Frank Budgen, features an inventive game of tag set to a driving techno-beat. A young man, wearing Nike sneakers, naturally, is seen running after and hiding from other urbanites joining in the game.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in