Candy Brands Top Consumer Tastes, Awareness: Survey

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Hershey’s is the most powerful brand among U.S. consumers ages 13-49, followed by M&M’s, Reeses and Oreo. Is it any wonder, then, that Atkins was the least-liked among 1,079 brands surveyed, according to “BrandPower,” a new study conducted by Genius Insight, New York?

“Dieting does not have positive connotations—it’s about sacrifice,” said Paul Jenkins, partner, Genius Insights. “What’s not to like about candy? At the end of the day, it’s comforting.”

The “BrandPower” survey, now in its sixth year, contacted some 2,900 people online over the course of six months, ending Nov.



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