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NEW YORK Political candidates from both parties are demonstrating a stubborn devotion to traditional media, along with a cautious streak that is holding them back from embracing the Web as an outlet for political ad dollars, according to a group of panelists speaking during a Mixx Conference session held here on Tuesday.
Despite Americans’ rapidly changing media habits, the panelists predicted that most spending will remain on TV and other tried-and-true outlets.
“When it comes to paid media, candidates are about seven years behind,” said Richard Kosinski, vp of political advertising, Yahoo!.
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