Canada's Cossette Aims to Continue Strides Into U.S.

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The industry downturn of the last two years has not deterred Canada’s Cossette Communication Group from going ahead with its push into the U.S. The purchase of New York direct marketing concern Tarsitano Creative last week is Cossette’s second deal in the U.S., following the acquisition of Post & Partners in August 2001.

While other Canadian companies such as Maxxcom and Envoy Communications Group have paused in their move southward, Cossette said it is committed to an expansion strategy launched in 1999, three months before the Quebec City-based company went public.

“There have been some disadvantages and some advantages [to the downturn] as well,” said Claude Lessard, CEO of Cossette.



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