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NEW YORK Capital Music Group is making its first foray into the virtual world, skipping the de rigueur island on Second Life in favor of what it hopes will be more choice real estate with smaller metaverse There.com.
The record label is setting up a nightclub on There.com that lets fans listen to music from its artists and even meet them during performances. While most brands claim their goal in virtual worlds is only to learn from the 3-D interactive environments, CMG hopes to sell music through kiosks in the nightclub that link to e-commerce outlets.
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