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NEW YORK AT&T is trying its hand at custom T-shirt sales with the digital extension of its “Where do you live?” campaign for its wireless service.
The company has linked up with online custom-product generator Zazzle for an Atmosphere BBDO-created Web site that invites visitors to construct their own make-believe, mash-up localities. This approach follows the theme of AT&T’s Wes Anderson-directed TV spots in which characters call to and from various made-up places. The spots include locations like “Philawarepragicago” and “Virgicalimentoflagantonio.”
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