NEW YORK Campbell-Ewald has added online creative and media chores to the traditional advertising duties it handles for Michelin in North America, the agency said.
The Interpublic Group Detroit-based shop will handle all digital communications, including Web advertising and site design, in North America for Michelin's light truck and car tires.
Campbell-Ewald won the assignment following a review that included Critical Mass and the incumbent, Digitas' Modem Media.
The assignment gives Campbell-Ewald the entire Michelin North America account, which it was first awarded in 2001. Billings are undisclosed.
Campbell-Ewald holds the online portion of other big accounts, including the U.S. Navy and Chevrolet.