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Banking on the idea that customers need more than financial assistance following an accident or theft, Farmers Insurance has unveiled a $5 million Campbell-Ewald/West campaign touting its HelpPoint service.
The Los Angeles-based insurer’s 24-hour call-in service differentiates it from competitors such as Geico, said client representative David Crocker. The service, launched in September and free to Farmers customers, aims to provide emotional and logistical assistance.
Following a car accident, for example, customers can call HelpPoint and reach a licensed claims representative, who can send a rental car to the crash site, call a tow truck, bring the damaged car home once it’s fixed and return the rental.
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