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DETROIT — Campbell-Ewald and Sea World have split after just nine months and DDB Chicago is set to produce a new campaign for the parks, a representative at the Warren, Mich.-agency said.
Campbell-Ewald won the Busch Entertainment parks’ $10-$15 million account in February following a review that included DDB, which handles other Busch Entertainment parks. However, the agency never produced a campaign for the client.
A Busch Entertainment representative was not immediately available for comment.
A DDB official said new work is set to break early next year.
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