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Shop Aims to Better Integrate Accounts With C-E Communications
CHICAGO–Campbell-Ewald Advertising is shifting responsibilities for several top executives, moves that chairman and chief executive officer Tony Hopp said are intended to “increase the real integration of resources, which is what our clients want and which we think defines us as a brand.”
The organizational realignment integrates account teams for several clients shared by CEA and C-E Communications, its affiliated agency that handles diverse marketing services such as promotions, events and custom publishing.
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