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DETROIT Campbell-Ewald breaks its first television work for National City Bank this Saturday during the semifinals of the NCAA men’s basketball tournament.
In addition to four 30-second TV spots, the campaign includes print, radio, billboard, direct mail and point-of-sale elements from the Warren, Mich., agency.
The testimonial-style campaign employs the previously used “My bank is National City” tagline as well as The Pretenders’ song, “Brass in Pocket”. TV ads will air in spot buys in Illinois, Kentucky, Ohio, Indiana, Michigan and Pennsylvania.
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