SAN FRANCISCO Even with the recent slowdown of the new economy, there always seems to be room for a new advertising agency in the Bay Area.
That's especially true when one of the founders is Roger Camp, a veteran of several agencies and one of the region's most sought-after freelancers. Camp has enlisted Eileen Arbues, who spent 20 years on the client side, to work in a new shop called Camp/Arbues.
The shop has already won their first piece of business: the $3 million Gordon Biersch beer account. Ads are now in production.
Both partners said they believe they can find a niche in an area where many upstart shops are offshoots of Goodby, Silverstein & Partners, Publicis & Riney and TBWA\Chiat\Day.
"I felt like I could go out and build something on my own,'' said Camp, 31, who worked at Leagas Delaney before starting to freelance. "I saw how things were being done, and I felt confident I could do that.''
The new shop will also work with soundbreak.com, an online radio station.
"We've been able to beat some established agencies I have respected in the past,'' Camp said, adding his shop did well in a recent pitch for the Women's Soccer Association.
Arbues, 38, said she was happy to move to advertising, which she deems more fun and rewarding than a corporate job.
"Most people in advertising have never sat on [my side] of the fence,'' she said. "I always felt a good agency could use a person who was on the other side of the fence.'' K