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The success of The Ad Council’s get out and vote campaign from WestWayne in Atlanta won’t be known until well after Election Day.
Voter apathy is high among 18-24-year-olds, according to the Fed-eral Voting Assistance Program. It’s also a fairly low-interest topic to many television station managers and viewers, said agency chief creative officer Luke Sullivan.
Still, two “Your Vote Counts” 30-second spots have aired a total of 12,000 times in recent months, according to statistics compiled by The Ad Council.
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