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NEW YORK America Online has partnered with Upromise to double the money contributed to members’ college funds when they shop at participating merchants.
AOL is launching a $30 million online and offline marketing campaign this week via Omnicom Group’s BBDO in New York to educate subscribers about the service.
Upromise, a customer-loyalty and college-savings program based in Needham, Mass., was developed by Michael Bronner, who founded marketing agency Digitas.
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