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The Massachusetts legislature each year funds advertising for tourism and business development efforts, while the Department of Social Services routinely relies on pro bono work.
This year, however, the state legislature has put $250,000 into the DSS coffer earmarked for recruitment ads.
The broadcast effort being developed using in-house resources will dovetail with transit ads courtesy of Funds Distributor in Boston and the Massachusetts Bay Transportation Authority, according to DSS representative David Van Dam.
When employees of Funds Distributor voted to devote their time and services to a worthy cause, DSS came up the winner.
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