Camp Cashola: Play For Pay

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Atlanta parents who prefer their children learn how to make money instead of ashtrays this summer might find inspiration in ads for KidsWay Young Entrepreneur Camp.
One print ad, by Atlanta’s Turner & Turner Communications, shows an old photo of a Little League team. One of the players and a dapper young man in a suit are singled out.
“Some kids dream of playing for a profes-sional sports team,” reads the line above the player, while the copy pertaining to the snappy dresser states: “Some dream of owning one.”
Another execution, depicting the New York Stock Exchange, employs this headline: “Our camp will teach your kids to swim .


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