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DALLAS Rare Hospitality has awarded its $15 million media account to independent Camelot Communications, the client confirmed.
Sources said the Dallas shop contended for the business against co-finalist Publicis Groupe’s Optimedia in New York. Interpublic Group’s Initiative in Atlanta, the incumbent, and Kelly, Scott and Madison in Chicago were eliminated in an earlier round, sources said.
Scharbo & Co., the client’s creative agency in Atlanta, coordinated the review for the client, which was formerly known as LongHorn Steaks.
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