Cambridge Credit Launches Ads | Adweek Cambridge Credit Launches Ads | Adweek
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Cambridge Credit Launches Ads

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BOSTON Cambridge Credit Counseling implores regulators and trade groups to "Listen to the consumer first" in a print campaign launched last week in newspapers such as The New York Times, The Washington Post and USA Today.

"Although we fully support efforts by regulators, we also believe the only way to ensure that the needs and interests of consumers are met and protected is [to develop] reform based on 'best practices' that are proven to help people," said Chris Vitale, COO of Cambridge Credit, in a statement.

One print ad states: "That's what the consumer wants, needs and deserves," and explains the company's beliefs that reform of the debt counseling industry itself is needed so consumers will know "which credit counselors they should trust, or not trust."

The ad concept was developed by the Ruder Finn Corporate Strategies Group, a client representative said.

The nonprofit company in Cambridge, Mass., was formed in 1996 and provides credit counseling and educational services to approximately 6,000 consumers per month.